C-Circle – Reputation Management in a World of Social Media Madness

Date: Thursday, July 20, 2017
Time: 8:00am-10:00am
Location: Morgan Lewis
1400 Page Mill Road
Palo Alto, CA 94304


Are you a CEO or other C-level executive and wish to request to be part of these events?

 

The ACG Silicon Valley’s C-Circle, now in its seventh year, proudly announces that it has attracted a following of approximately 400 CEOs and C-level executives and achieved a regular attendance of 35 executives per session.

Topic

Reputation Management in a World of Social Media Madness

In today’s digital world, protecting and managing a company’s reputation is a must. More than one million businesses are estimated to register Facebook business pages each month. Moreover, social media platforms are the most widespread and instantaneous form of global communication and information sharing used by consumers and businesses. One’s reputation is only a google search away. Accordingly, the ability to proactively manage a company’s reputation on social media can be instantly challenged by the escalation of one negative comment or response by a community. Negative comments or escalations can affect a company’s ability to do business, obtain contracts, raise capital and hire key people. As a result, an organization’s ability to actively engage, effectively monitor and respond quickly to avoid an issue from escalating to a crisis state is imperative in today’s 24/7 digital world.

Please join us for a lively discussion on reputation management in the age of social media madness including the following questions and issues.

  • What is “social media reputation management”?
  • Are regular interactions on social media networks vital to any business’ success?
  • What is the role of being transparent and open to criticism and feedback?
  • What restrictions, if any, should be placed on employees’ ability to talk about their employer on social media?
  • Should employees be restricted from even listing their employer on a Facebook or other social media site?
  • Should criticism be dealt with publicly or privately?
  • When should a company accept criticism as opposed to defend itself?
  • How quickly should a company respond to criticism on social media?
  • How should a company respond to “Hate Sites”, ad hoc websites set up to convey negative opinions, false content, insults and innuendo?
  • When should negative reviews be removed?
  • How does a company deal with comments on “ripoffreport” and “pissedconsumer”?
  • What tools are available to monitor social media sites regarding conversations, posts or commentary about a company or its management?
  • What should be monitored?
  • How does one distinguish between complaints and comments that may damage a company’s reputation or sales in the long term?
  • What is the role of SEO in this process?
  • When should a company initiate “cyber-investigation”?
  • When should a company take legal action against those who post defamatory content or false information?
  • Can legal action produce good results?
  • Should a company have a reputation management plan?
  • What are the key elements of such a plan?
  • Is reputation management part of an overall “brand management” strategy or separate?

 

Guest Experts

 

Michelle Finneran Dennedy

Vice President & Chief Privacy Officer
Cisco

Michelle Finneran Dennedy is Vice President and Chief Privacy Officer at Cisco, where she works to raise awareness and create tools that promote privacy, quality, respect, trust, and asset-level possibilities for data. She is a unique visionary in the field of privacy and the IT industry, bringing together multifaceted approaches that provide sincere privacy protections and drive business value.

Throughout her career, Michelle has led security and privacy initiatives, ranging from regulatory compliance, privacy engineering, advocacy and education efforts, and litigation at companies including Cisco, and previously McAfee/Intel Security, Oracle, and Sun Microsystems. She foundedThe iDennedy Project, which seeks to change how people think about information and data, and co-authored The Privacy Engineer’s Manifesto: Getting from Policy to Code to QA to Value.

Michelle is a highly sought-after public speaker who sits on the boards of the International Association of Privacy Professionals (IAPP) and the National Multiple Sclerosis Society of Northern California. She has been honored with many industry awards including California’s Most Powerful and Influential Women, by the National Diversity Council; the IAPP Vanguard Award; Woman of Influence for Security and Privacy, from the Executive Women’s Forum (EWF) and CSO Magazine; and most recently Woman of the Year in Technology and Transformation, by the Stevie American Business Awards.

Michelle has a Doctorate of Law degree from Fordham University and a Bachelor of Science degree in Clinical, Counseling and Applied Psychology and Economics from The Ohio State University.

 

Rob Shilkin

VP of Global Communications & Public Affairs
Google

Rob Shilkin is the VP of Global Communications and Public Affairs at Google. Rob leads the Corporate Communications team on a range of topics and issues such as policy and legal, crises, culture, financial/earnings, philanthropy and corporate reputation. He previously worked at Google in New York and Sydney.

Prior to joining Google in 2007, Rob worked for 9 years as an attorney in competition law at Clayton Utz in Sydney, Australia where he advised companies in many sectors including technology, retail, logistics/transport and energy on antitrust and fair trading issues.

Rob holds an Honors degree in Law and a Bachelor of Economics from the University of Western Australia.

 

 

Moderator

 

James C. Chapman

Partner
Rimon P.C.

Jim is a corporate, venture capital and mergers and acquisitions attorney who has been practicing law in Silicon Valley for 30 years. During his career, he has been involved in over 300 mergers, acquisitions and finance transactions. He was also an early pioneer in representing companies in cross border transactions between the US and China.