C-Circle – “Effective Marketing on a Shoestring Budget”

Date: Thursday, September 17, 2015
Time: 8:00am-10:00am
Location: Morgan Lewis
3000 El Camino Real
Two Palo Alto Square, 6th Floor
Palo Alto, CA 94304

Are you a CEO or other C-level executive and wish to request to be part of these events?


The ACG Silicon Valley C-Circle, now in its fifth year, proudly announces that it has attracted a following of approximately 250 CEOs and C-Level Executives and achieved a regular attendance of 35 executives per session.


Effective Marketing on a Shoestring Budget

As all business people know, there is never enough money, people or time to do all of the tasks necessary. When businesses feel economic or budgetary pressure, one of the first items cut is marketing. Even in a thriving Silicon Valley, many businesses are on tight budgets. They are worried about investing in marketing because they think effective marketing costs too much and is a risky proposition. Investing alot of money in marketing seems like a big gamble with scarce resources and results are hard to measure. However, not only is marketing cheaper than one would think, it’s also vitally important in growing the business. Get the marketing right and sales increase, often dramatically. Marketing is one of the instances where one can get a significant return on investment — even on a shoestring budget.

Please join us for a lively discussion of the following questions:

  • What are the basics of effective marketing?
  • Why is marketing so important to businesses of any size?
  • Is marketing really just window dressing?
  • Where does the customer fit into a marketing plan?
  • How does a company build a strong marketing foundation?
  • What is “positioning” and why is it important?
  • How does one achieve a unique market position?
  • How does one gain customer trust?
  • How does one “get to know” the customer?
  • Should everyone in the company be “marketing” the company?
  • Is it a good use of time to train employees to speak effectively about the company to others?
  • How does one measure results?
  • Is CRM software a useful tool?
  • What are your views about social media? Is it over-hyped?
  • How useful are testimonials?
  • Are blogs worth the time and effort?


Guest Experts

Erica Zeidenberg

Founder & Principal,
Hot Tomato Marketing

Erica Zeidenberg is a successful, results-oriented public relations professional who has been called the “flogger-in-chief” when it comes to getting clients talked about in the media.

Founded In 2001, Hot Tomato Marketing specializes in finding and selling “the story” – what sets a client’s business or service apart and how best to communicate that story to the appropriate journalists so they want to write about it. Hot Tomato develops key messages, creates the angle and uses media outreach to all types of media, as well as social media, to gain client exposure.

Erica Zeidenberg and her team work with web-based B-to-C and B-to-B tech and consumer tech startup businesses to help them launch, gain exposure, build their customer base and develop their brand. Her clients have been featured in all the core tech blogs, consumer tech outlets, top tier business press as well as broadcast TV and radio. Media outlets depend on the client’s target audience.

Erica has a Master’s degree in Broadcast Journalism from Boston University and BA from the University of Rochester.


Rajesh Setty

Co-Founder & President,

Rajesh Setty is a serial entrepreneur, author and speaker based in Silicon Valley. Raj has co-founded multiple technology companies including, but not limited to Audvisor, WittyParrot, iCharts, Jifflenow, Thoughtful Cards and Fresh Headlines. Raj has written and published 16 books so far with his first book published at the age of thirteen. He maintains a blog with over 1900 articles. Raj has been a member of the Band of Angels since 2007.



Are you a CEO or other C-level executive and wish to request to be part of these events?